FinTech Growth Platform
Rebuilt a legacy finance site into a lead engine with 340% more qualified demo requests in six months.
Northline Capital needed a digital presence that matched their institutional credibility while generating pipeline for a new retail investing product. We redesigned the information architecture, rebuilt the site on Laravel, and integrated HubSpot for lead routing.
Key deliverables
- UX research and wireframes for investor personas
- Custom Laravel CMS for compliance-friendly updates
- GA4 + LinkedIn conversion tracking
- Ongoing CRO tests on pricing and demo pages
Project Details
Client: Northline Capital
Completed: Nov 2025
Results: 340% increase in qualified leads · 2.1s LCP · 28% lower CPA
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