Capital Drive Rentals needed more than a brochure site — they needed a true rent-a-car portal where London customers could compare vehicles, check availability, and complete bookings 24/7. Dservo delivered the full digital stack: custom website, booking engine, paid acquisition, and ongoing social media management.
Website & booking portal
- Custom Laravel booking portal with real-time fleet availability
- Vehicle categories (economy, SUV, luxury, van) with filters and pricing rules
- Secure online deposits, Stripe payment integration, and booking confirmations
- Admin dashboard for fleet, pricing, reservations, and customer records
- Mobile-responsive UX optimised for tourists and business travellers in London
- Local SEO pages targeting “rent a car London”, Heathrow, and Central London
Social media management
- Instagram & Facebook content calendar — fleet highlights, offers, and London travel tips
- Reels and short-form video showcasing vehicles and pickup locations
- Community management, DM enquiry routing, and review response workflows
- WhatsApp click-to-chat integration from ads and social profiles
Paid advertising
- Google Search campaigns for high-intent rent-a-car keywords in London
- Meta retargeting for abandoned bookings and seasonal promotions
- Conversion tracking from ad click to confirmed reservation
The portal replaced phone-only bookings for a large share of customers and gave the client clear visibility into which channels drive the most profitable rentals.