Loom & Thread PK sells contemporary Pakistani pret and unstitched collections to customers nationwide. Dservo built a scalable e-commerce experience and the social/ad engine to drive consistent sales beyond seasonal peaks.
E-commerce website
- WooCommerce store with collection pages, size guides, and fast mobile checkout
- JazzCash / EasyPaisa and card payment options for local buyers
- Inventory sync, order notifications, and courier integration workflows
- Urdu/English content support and WhatsApp order assistance button
Social commerce
- Instagram & Facebook shop setup with catalog sync
- Daily story drops for new arrivals and restocks
- Creator and micro-influencer seeding in Lahore, Karachi, and Islamabad
- Community management and DM-to-order playbooks
Paid advertising
- Meta catalog ads retargeting cart abandoners and past purchasers
- Prospecting campaigns by city, interest, and lookalike audiences
- Creative testing for lawn, formal, and festive collections
The brand moved from Instagram-only sales to a owned e-commerce channel with predictable monthly revenue and clear ad attribution.