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Property Business Website Pakistan | Dservo Case Study

Capital Homes PK is a growing real estate agency serving buyers, sellers, and investors across Islamabad, Rawalpindi, and Lahore. They needed a professional property portal that showcases listings, captures serious enquiries, and scales lead generation beyond word-of-mouth and broker networks.

Property website & listings portal

  • Custom property listings site with buy, rent, and commercial categories
  • Advanced search — location, price range, bedrooms, plot size, and property type
  • Individual listing pages with galleries, floor plans, maps, and neighbourhood highlights
  • Agent profiles, featured developments, and new-project landing pages
  • Mobile-first UX with Urdu/English content for local and overseas Pakistani buyers
  • WhatsApp and call-to-action buttons on every listing for instant enquiry routing

Local SEO & content

  • City and sector pages targeting “property for sale Islamabad”, “DHA Lahore plots”, and similar terms
  • Google Business Profile setup for office locations and review generation
  • Blog guides on buying, investing, and rental yields in Pakistan’s major markets
  • Schema markup for real estate listings and local business visibility

Social media & paid advertising

  • Facebook & Instagram property tours, new listing alerts, and market updates
  • Meta lead ads and catalog-style campaigns promoting high-intent listings
  • Retargeting for visitors who viewed listings but did not enquire
  • Creative testing for residential plots, apartments, and commercial spaces

The portal gave Capital Homes PK a credible digital storefront, faster response times on enquiries, and a measurable pipeline from social and search — reducing reliance on third-party portals and commission-heavy marketplaces.

Project Details

Client: Capital Homes PK

Completed: Feb 2025

Results: 275% more qualified leads · 89% mobile traffic · 4.1x ROAS on Meta
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